Magento is one of the most popular eCommerce platforms in the world. More than 300,000 websites (including Coca-Cola, Adidas, Ford) are currently powered by Magento. It’s flexible, highly customizable, open source and SEO-friendly. In this article, we will slice and dice why Magento is still the best option for those who want to run their business online.
Magento is open source and can be downloaded for free. It may be crucial for small businesses because it allows them to save money for other investments. At the same time, when a business expands Magento can be modified for its growing needs.
Currently, Magento 2 is provided in three packages:
- Magento 2 Open Source
- Magento 2 Commerce Starter
- Magento 2 Commerce Pro
As we’ve mentioned above, Open Source edition is totally free and you can download it here right now. Commerce Starter includes some additional marketing features and 24×7 Magento email support. Commerce Pro is recommended for large businesses because it’s packed with B2B functionality, advanced analytics, three-server setup and a dedicated launch manager.
You can get more detailed information about current Magento 2 packages from our article The Difference between Magento OpenSource and Commerce Editions.
Magento Contribution Day in Kharkiv, Ukraine
You may think that nobody updates and enhances open-source platforms since they don’t have a fee for use, but it’s not like that. Magento has a wide community of developers, merchants, designers, marketers, and consultants who support the platform every day.
There are hundreds of events dedicated to Magento happening regularly around the globe. People meet, discuss technologies, share their experiences and find partners. There are also events such as Contribution days, where developers from different agencies contribute to Magento’s open source code, fix bugs, improve features, and implement new ones. Due to their permanent work, Magento stays up-to-date, and new releases come up every 2-3 months.
So, if you are running a store on Magento 2 Open Source Edition you can be sure that you’ll find support in case you need it. Dozens of eCommerce agencies offer Magento development, maintenance, migration services, etc.
While many other eCommerce platforms offer managing a single store per account Magento brings you an opportunity to create several different online stores and sell products to various countries or just run businesses separately. You can choose different domain names, set up different themes, connect different currencies for your websites, etc.
Managing multiple stores through Magento is totally convenient because it allows the use of a single backend. You just operate with customer information, orders, shipment, and transactions via a single admin panel. There is no need to buy extra packages or create new logins. Magento provides functionality by default.
Plenty of Extensions & Themes
There are thousands of plugins available on the internet that you can download to extend default Magento opportunities. You may look for them either on the official marketplace or on any external website. A lot of agencies develop different extensions which help to improve SEO, add layered navigation, connect PayPal, etc. Did you know that everything we mentioned a moment ago can be installed for free? Yeah, a lot of Magento extensions don’t cost at all.
Neither do themes. There are dozens of themes and templates for you to choose from to make sure your store looks and performs its best. Moreover, what works for a car renting service might not work for an online fashion store. Different industries and target audiences require different design approaches. Therefore, the wide choice can turn out to be crucial for your business.
Fast & Flexible
40% of users leave a website if page loading takes more than 3 seconds. People don’t forgive you for wasting their time especially in eCommerce. That’s why you have to pay extra attention to the performance of your webstore.
Magento significantly speeds up online stores as it uses such caching technologies as Varnish and Redis. Magento is considered to be the fastest eCommerce platform on the market.
Speaking of Redis, we thoroughly explained how we implemented it on the ecommerce project in our case study. It helped us a lot and performed as the only one cache server for caching sessions.
If you are looking to grow your business, then you can be sure to start it on Magento because the platform is extremely flexible and can be changed at any time you need. Moreover, Magento works well even if you load it with tons of products, so its growth potential is almost inexhaustible.
Running a business online requires integration between different systems and services. For example, you may need to connect Magento to analytics tools, payment gateways, ERP or POS systems. And that is not all. For instance, we’ve implemented an alternative currency (hours) for an online courses marketplace developed on Magento and told all the details in the case study.
Almost all known eCommerce services support Magento integration, and you can install them simply by downloading an extension.
When it comes to some new and unpopular systems, they can also be connected to Magento, but the implementation process will take more time. In this case, you’ll want to find developers who know how to do it smoothly and seamlessly.
Magento Is Driven By Innovators
Apart from providing an eCommerce platform, Magento investigates blind spots within the industry to help merchants sell more. In 2019, the company released its PWA Studio. This tool helps merchants create online stores with breathtaking performance and the ability to work offline.
Furthermore, Magento with several other companies originated Mobile eCommerce Optimization Initiative, a series of studies aimed at enhancing mobile conversions. It’s been revealed, for instance, that simplifying the cart page header boosts sales by up to 6% on average.
Checkoutless payments were another big Magento project. Merchants could take part in having a checkoutless payment option installed in their stores. This approach connects an online store to one of the most popular payment systems and minimizes the number of clicks a customer needs to shift from 80 to 2. As it was revealed, adding this option to a store boosts conversions by up to 34%.
Extensive SEO Capabilities
Magento 2 includes all needed SEO settings and even more allowing you to influence Google rankings right from the admin panel. It enables you to come up with SEO-friendly URLs, add alt attributes for pictures, and fill in metadata for pages and categories. The platform supports creating rich snippets, customizing 404 pages, editing robots.txt file, and so on.
Magento is one of the few eCommerce platforms that support filter optimization. This functionality automatically fills in checkboxes and shows all matched products if a user submits a search query like “Black iPhone with a 64Gb memory.” Since the feature covers long-tail keywords, Google ranges it very well.
Unlike with Shopify, Volusion, and others, Magento doesn’t provide you with a hosting service by default, throwing this opportunity to your side of the field. This enables you to control a server and make a difference in case you notice the website’s performance drop. You will not be able to fix such issues if you run an online store on another platform. Meanwhile, loading speed influences not only on Google rankings but on users’ attitude as well.
If you are unsure which platform to choose for your eCommerce business, consider the following. Magento is a perfect platform for large businesses or for those who plan to grow rapidly. This is reliable enough to handle tons of products and thousands of visitors.
If you’re going to launch just a small local online store, you’ll probably do well with a simpler platform. Usually, they are very easy to use and can be customized manually without professional help.
Anyway, if you still have questions, be sure to contact us via the form below. We will be pleased to help you.