The web has gone mobile. It’s a fact which nobody will call in question. Consumers increasingly trust the mobile web to search for information and purchase goods and services, which makes it more important than ever for businesses to have an efficient mobile presence. With more than 5.3 billion mobile users worldwide and consumers spending an average of 9.8 hours on their mobile devices every week, it is no wonder that merchants use this channel to reach their customers. But it’s quite an art to provide mobile users of your website with an absolutely different user experience! If you are ready to go mobile with your website, we have gathered 5 principles of mobile website design on what you should consider when designing for mobile devices. Those principles can make users experience even more pleasant.

Keep the design simple

It is essential to keep in mind that innovative design and all of the bells and whistles don’t really  matter in the mobile world. People usually prefer the tool that gets the job done without unnecessary complexity. A simple interface allows the users to focus on your message, instead of confusing them, which may result in a lost sale.

Reduce scrolling to a minimum

A simple mobile website won’t require any scrolling at all – all needed information will be in front of a user straight away. But sometimes it’s almost impossible to avoid scrolling. In this case ensure that your mobile site doesn’t require scrolling in both directions, what will make the users’ experience more enjoyable. Users are generally already very well versed with vertical scrolling instead of horizontal one, so it reduces the chance that they will miss content on your mobile website.

Make navigation easy to use

It is advisable to design menus short: no more than three layers of menus and a maximum of five or six menu items presented in a vertical list. Reduce the number of categories and levels of navigation and use consistent labels for navigation across the site to improve site search usability. It’s of great importance to provide a clear understanding of where the users are, and how they can return to the start as well. Don’t leave your users hanging.

Minimize user input

Since text is time consuming to enter, rationalize this process. The more ways you can reduce typing the better. For example, if registration is required, we recommend designing efficient forms with a minimum of required fields. Or when users need to log in, offer the option to stay signed in, especially since mobile devices are personal and usually not shared with anybody else. Other good options are providing a mobile site with a visual calendar when selecting dates and taking advantage of auto-fill whenever possible.

Keep your user in a single browser window

It can be very frustrating to switch between windows on a mobile device, what raises the risk that visitors might not find their way back to your site. So help your user and try to keep them in one place by avoiding calls-to-action that launch new windows. All these aspects should be taken into consideration when designing and building a mobile website. The principles of mobile design may sound relatively easy compared to its desktop counterpart, but it is still a better choice to hire a team of professionals to help you since it involves small details and intricate technical procedures.