Amazon and eBay are the places where users start their online shopping and where you can showcase your products to a greater market.
If you run a Magento online store and think of expanding your business, you must have already done some homework and researched possible online selling channels. The amount of multiple sales environments is crazy today; however, the most popular and trustworthy are eBay and Amazon. So maybe, it’s time to think about the Magento Amazon and eBay integration with your online business to take off.
Selling on Amazon vs eBay for Magento Stores
According to the Statista analysis, in 2020, the annual net revenue of Amazon amounted to $386 billion; meanwhile, eBay got $10 billion.
If you’re interested in a question: is it worth selling on Amazon or eBay? Let’s deal with each marketplace and its benefits separately to come up with a reasonable answer.
Benefits of Selling on Amazon
✓ Enormous growth potential. The marketplace regularly breaks records in its performance, being long-established as a digital media and consumer technology leader. As you can see in the table above, the net profit for Amazon is growing and demonstrated a yearly increase of up to 84% in comparison with the previous year.
✓ Wide audience. In December 2019, Amazon reached the point of 214.8 monthly visitors only in the United States and surpassed Walmart, eBay, and Target’s performances. The target market of Amazon is so vast that there can be a place for different businesses and your brand as well.
✓ Advanced shipping and fulfillment options. The platform has one of the most progressive fulfillment processes that could be beneficial for both customers and merchants. For instance, the fulfillment by Amazon option offers more flexible conditions for sellers and allows storing products in their fulfillment centers, which helps brands rapidly scale and grow.
✓ Extensive promotion opportunities. Amazon supports various options for promoting brands and products, such as a PPC model of advertising with sponsored products as an example.
