Being created from scratch a responsive design for baby food web store encapsulates a wide range of handy features providing visitors with positive shopping experience. Our team has extended much of Shopify functionality to meet the needs of the business target audience: easy-to-navigate dropdown menus, ajax shopping cart and filters were developed along with custom reordering feature. The latter one was developed to encourage loyal customers who subscribe to a product with discounts. Related products feature present on the home page was also developed and customized in order to retain customers’ attention to what is currently in and what may go with. We implemented a standalone “What our customers say” page, account and static pages as basic must-have functionality.