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Planning & Creation of Attributes and Attribute Sets in Magento 2

planning-creation-of-attributes-and-attribute-sets-in-magento-2

What is an attribute and attribute set, and what are they for? In one of our previous articles, we covered the process of product creation in Magento 2. Choosing the attribute set is one of the first steps in the process of creating a product, so it would make the most sense to learn about

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What is Silo Structure: SEO Guide for Online Merchants

what-is-silo-structure-seo-guide-for-online-merchants

With the ever-growing number of websites globally, the competition on Google search result pages is growing more and more each year. This means Google’s algorithms are continually being updated to provide the most relevant results for search queries all over the world. But don’t worry – with a solid silo structure, your site won’t be

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Best Practices & Magento 2 Extensions for Introducing a Store Locator into your Online Shop

Best Practices & Magento 2 Extensions for Introducing a Store Locator into your Online Shop

COVID-19 has led to a dramatic shift in consumer behavior patterns, which means that ecommerce merchants also need to adapt to these transformations, especially those who run their business offline as well. According to the McKinsey & Company report, we’re all facing a total reimagining of physical networks and stores. They remain to be significant

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Omnichannel vs Multichannel Ecommerce Implementation

omnichannel vs multichannel ecommerce implementation

You’ve probably heard the word omnichannel because it is a buzzword that has been around for the last few years. Nevertheless, many people still confuse its meaning with another popular word – multichannel. In this article, we will explain the difference between the two and dig into the challenges you may face when implementing an

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One-Step Checkout vs Multi-Step Checkout: Performance Comparison & Examples

One Step Checkout vs Multi-Step: What to Choose for Your Business

Shopping carts and checkouts are absolutely crucial parts of any online store because these are the places where customers usually abandon. Crafting the right checkout process is not as easy and quick as it seems. Currently, there are two main scenarios for checkouts:  multi-step that is available in Magento by default; single-step solutions that work

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In-Store Pickup Functionality for Magento 2 Stores: Best Practices & How to Implement

In-Store Pickup Functionality for Magento 2 Stores: Best Practices & How to Implement

As stated in Retail TouchPoints, more than 90% of brands are expected to offer their customers an in-store pickup by 2021. Also, the Microsoft Holiday Insights 2020 reports that from the start of the COVID-19 emergency, ‘buy online, pick up in-store,’ ‘curbside pickup,’ and ‘click-and-collect’ keywords gained extreme popularity in the whole world, which indicates

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How to Manage Magento 2 CMS Pages in the Admin Panel

How to Manage Magento 2 CMS Pages in the Admin Panel

When you start working with Magento 2, it comes with a set of default pages – Home, Category, Product, About us, Customer service, Privacy policy, 404 not found, Enable cookies, 503 service unavailable. But sometimes you need more than functionality they offer out of the box – let’s say, you need to create FAQ for

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How to Implement a Blog into the Magento 2 Online Store & Which Way to Choose

Two Ways to Implement a Blog in Magento 2 Store & Which to Choose

Nowadays, it’s most common that merchants will feature a blog on their Magento 2 store because, as we all know, these kinds of posts help rank higher on search engines and establish customer loyalty. As judged by the Marketing Helpline statistics, blog posts are among the most shared content on the web, that’s why content

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Building a Product Configurator in Magento Store for Personalized User Experience

Building a Product Configurator in Magento Store for Personalized User Experience

A product configurator, constructor, or customizer allows customers to build a product the way they want. Some of the tools include only limited options to choose from color, material, or flavor, while others have very complex logic behind.  What is Product Configurator & Why It’s Worth Implementing What to Consider before Implementing Product Constructor Product

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How to Make Use of Google Shopping for Ecommerce Business to Make Sales Feasibly Take Off

Google has introduced Shopping Ads which is fast gaining traction in the e-commerce world over the last 2 years. It was introduced initially in the US and now made available in several countries in Europe, and Asia. It is widely used in countries like the UK, France, Australia, India, and Singapore. The shopping ads are

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