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Under the hood
High and relevant traffic of potential customers is already half the battle for driving sales, so make sure you benefit from both organic and paid ones to increase your chances. The good news is that your business has growth points and windows of opportunity in different types of traffic that you can determine from the audit results.
Converting visitors to buyers combines delving into user behavior patterns and sales funnel optimization, building compelling hypotheses, and A/B testing them to get the most out of the attracted traffic. You can start with an audit to understand where the growth points for the business are and what underlies your future bottleneck optimization strategy.
Page loading time and overall speed are interdependent with the customer experience and conversions. There are two ways to achieve better performance: either you rely on the classic Magento frontend tuning or a more hardcore way of a headless implementation and PWA that bring a next-generation look and feel to your website. Choose your destiny!
While the website is the tip of the iceberg, CRMs/ERPs/PIMs/MDMs are the hidden part necessary for any business. If you’ve gone too far with integrations, it may become more and more challenging to cope with such an architecture, work with data, upgrade it, make changes or move it. Turn to the MACH (microservices-based, API-first, cloud-native, and headless) approach for architecture optimization, and you will never regret it.
The icing on the cake is ensuring your business is protected against unexpectedness like a user data leak. Another kind of effective long-term investment is a proper server setup and optimization, monitoring, and maintenance to be ahead of the game during traffic peaks and large information processing situations.
Take your website architecture up a notch
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