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High and relevant traffic of potential customers is already half the battle for driving sales, so make sure you benefit from both organic and paid ones to increase your chances. The good news is that your business has growth points and windows of opportunity in different types of traffic that you can determine from the audit results.
Converting visitors to buyers combines delving into user behavior patterns and sales funnel optimization, building compelling hypotheses, and A/B testing them to get the most out of the attracted traffic. You can start with an audit to understand where the growth points for the business are and what underlies your future bottleneck optimization strategy.
Page loading time and overall speed are interdependent with the customer experience and conversions. There are two ways to achieve better performance: either you rely on the classic Magento frontend tuning or a more hardcore way of a headless implementation and PWA that bring a next-generation look and feel to your website. Choose your destiny!
While the website is the tip of the iceberg, CRMs/ERPs/PIMs/MDMs are the hidden part necessary for any business. If you’ve gone too far with integrations, it may become more and more challenging to cope with such an architecture, work with data, upgrade it, make changes or move it. Turn to the MACH (microservices-based, API-first, cloud-native, and headless) approach for architecture optimization, and you will never regret it.
The icing on the cake is ensuring your business is protected against unexpectedness like a user data leak. Another kind of effective long-term investment is a proper server setup and optimization, monitoring, and maintenance to be ahead of the game during traffic peaks and large information processing situations.
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Case studies
Check ourclients’ cases
Find out how our clients upgrade their ecommerce businesses, optimize processes, and launch new shopping experiences.
View all cases
Integration of Data Flow Application for a Multi-Vendor Automotive Marketplace on Magento
- Magento 2 Case Study
WheelerShip is a leading automotive parts and accessories provider, such as original equipment, replicas, and aftermarket.
How We Completed a Complex Zoho ERP Integration with Magento
- Magento 2 Case Study
Door Entry Direct is the UK's leading manufacturer and distributor of door entry intercom systems.
How Checkout UX Audit Helped to Decrease Overall Abandonment Rate by 10%
- UX/CRO Case Study
A globally recognized brand of casual footwear known for its comfortable and easy-to-wear style.
Getting the Most Out of Magento Powers for a Wine Store
- Magento 2 Case Study
A Zurich-based fine wine brand, which has also an excellent reputation for its restaurants.
Migrating a Composite Store from Magento 1 to Magento 2
- Migration Case Study
An online composite products store with 40+ categories and 4K+ items.
Introducing Headless Approach & PWA for Better Performance
- Migration Case Study
Appskins offers a wide selection of stylish and light smartphone and tablet cases.
