Search Engine Optimization

Drive relevant organic traffic & make the most of it

Did you know that almost 91% of web pages don’t get any traffic from Google? In other words, a major part of all web content is not correctly optimized for search engines to drive traffic from this channel. It’s a window of opportunity for merchants to attract those who are really interested in purchasing. All you need is consider all the factors — from optimizing content with the keywords that resonate with your target audience to making your system up-to-date with latest trends and algorithm changes.

On the inside of search engine optimization

  • Conduct an SEO audit to get the full picture of the way how things work.
  • Perform an ongoing keyword research to discover and expand keyword opportunities specifically for your audience and make it in line with the market demand.
  • Work on key landing pages and optimize them for search engines — adding metadata, building SEO-friendly URLs and Google Rich Snippets — to drive relevant traffic directly there.
  • Make your website mobile-friendly to engage a great deal of potential customers.
  • Research content and linking recommendations for improving SEO positions according to the target keywords.
  • Make sure that SEO practices are properly implemented on the website and introduce architecture changes to improve user-friendliness.

Going a long way

Improving website search ranking and attracting more organic traffic to your store
Making your website SEO-friendly and increasing a proportion of mobile traffic
Introducing an effective collaboration between development and marketing