Drive conversions thanks to upscale UI/UX website design

Improve your brand image and increase sales with a strategically crafted UI/UX website design. Put your stakes on UX design principles to create the best ecommerce web design and win your audience.

Web design has broken free of being just about good-looking websites, it also helps merchants achieve their business goals — from increasing brand recognition to boosting customer conversions. To achieve the latter, you could use powerful design techniques and psychological tricks together to prompt users to take desired actions on your website — make a purchase, submit a request, or subscribe to a newsletter.

On the inside of web design

  • Design a website that prioritizes the needs and goals of the user, making it easy for them to find what they are looking for.
  • Turn usability, UX, conversion rate audit findings into prototypes with user stories, use cases, customer journey map scenarios.
  • Implement the latest UX/UI practices based on the recent studies conducted by trustworthy research sources — Baymard Institute, Nielsen Norman Group, Think with Google — to turn your store more conversion-friendly.
  • Work on web designs by adding a touch of magic with colors, graphics, fonts, layouts, and overall UI to the prototypes that resonate with your brand identity to prompt users to fall in love at first sight.
  • Work on responsive web design and make use of flexible grid-based layouts, images, and CSS media queries to provide users with easy access to the content, regardless of the device they choose to surf your website.

Going a long way

Taking steps towards building your brand image and creating an emotional bond with customers
Navigating users easily through webpages with a simple and manageable structure
Holding the audience’s attention and focusing it on decisive elements for higher conversions

Any questions left?

01. Why is an attractive UI/UX website design important?

A visually appealing web design can make a positive impression on visitors and improve their overall shopping experience. Your website will look credible and professional, establishing trust and creating a solid brand image. With UX optimization and an attractive layout, you also ensure a pleasurable, intuitive navigation, making it simple for users to find what they are looking for, buy it quickly, and proceed with their lives – you save time for your customers, and they reward you with repetitive orders.

02. What is a responsive web design?

Responsive web design is an approach that allows adapting websites to different screen sizes and devices, providing an optimal viewing experience for the user. This means that whether the user is viewing the website on a desktop computer, tablet, or smartphone, the content and layout will automatically adjust to fit the screen.

03. What is the importance of UX in web design?

Here is what UX optimization for web design means:

  • 🟠User-centered design that prioritizes the needs and goals of the user.
  • 🟠Clear and concise content that effectively communicates your brand message.
  • 🟠Intuitive navigation structure that makes it easy to find products and services of need.
  • 🟠Consistency of look and feel throughout the website, using a specific color palette, typography, and imagery for easier website surfing.
  • 🟠Load time optimization for reducing the size of the images and other assets, using caching techniques, and optimizing the server response time to ensure users stay on the website.
  • 🟠Mobile optimization to ensure a website is accessible and usable on different screens and devices.

04. How to choose an ecommerce web design company?

By considering the following factors, you can choose an ecommerce web design agency that can provide the technical expertise, support, and maintenance for your online store:

  • 🟠Portfolio and experience: A strong portfolio and experience in designing e-commerce websites can demonstrate their ability to create successful online stores. Plus, you can decide if their designing style resonates with your vision.
  • 🟠Customer reviews and references: Read customer reviews and ask for references to get an idea of the company’s reputation and the quality of their work.
  • 🟠Technical expertise: Look for a company that specializes in responsive design, UX optimization, UI/UX design principles, search engine optimization, conversion rate optimization, performance and security.
  • 🟠Support and maintenance: Consider the support and maintenance services offered by the company, and make sure they are willing to provide ongoing improvements for the website after its launch.