Conversion Rate Optimization

Grow your business with a website that converts

Attract more traffic to your online store and improve ROI with conversion rate optimization services. Put yourself in usersā€™ position to travel the path on your website, see it from the outside, and come up with fresh ideas on touchpoints optimization. Create more value for your customers and reap the benefits from website visits with conversion rate optimization best practices.

On the inside of conversion optimization

  • Conduct UX analysis to get deep insights into user behavior and find bottlenecks in the customer journey.
  • Perform an SEO audit to find out whether metadata and keywords are optimized, navigation and URL-structure are user-friendly, and website is mobile-responsive.
  • Explore the technical and functional part of the system that influences conversions, such as website speed, performance, and on-site search.
  • Ensure that advanced tools and services for analytics, A/B testing, session recording, visitor feedback are properly integrated with your store to proceed with proper CRO marketing.
  • Regularly conduct an ongoing website conversion analysis to stay up-to-date with changes in user behavior.
  • Receive a detailed report with key findings, recommendations, and the latest trends that help you improve main drivers and hooks, as well as eliminate barriers on your website to increase ecommerce conversion rate.

Going a long way

01.
Building an analysis that helps to find areas of improvement to boost your sales conversion rate
02.
Creating a CRO strategy to understand what to do next and which resources to use
03.
Increasing your customer base that is easier and less costly to get converted all over again

Any questions left?

01. What is the best conversion strategy?

Conversion optimization services combine best marketing and SEO practices. From the SEO perspective, your CRO strategy includes but is not limited to the following:

šŸŸ Content analysis

šŸŸ Making sure your page load speed is fast

šŸŸ Collection of geo-targeted keywords

šŸŸ Writing well-aimed page metadata

šŸŸ Ensuring the presence of quality backlinks

šŸŸ Structuring of URLs

šŸŸ Optimizing images on web pages

From the marketing perspective, the following measures help to increase ecommerce conversion rate:

šŸŸ Competitor analysis

šŸŸ Targeted audience analysis

šŸŸ Intuitive UX for clear navigation

šŸŸ Attractive, modern, and mobile responsive design

šŸŸ Easy-to-read yet targeted and meaningful content

šŸŸ Website analytics

CRO marketing is a synergy of SEO and traditional marketing efforts to make your website pages as attractive as possible to convert visitors into actual leads.

02. What is a good conversion rate?

The more, the better. But generally, a good website conversion rate ranges between 2-2.5%, whereas some websites can reach 3-5%. A conversion rate optimization expert would emphasize that the number of visitors turned into leads also depend on your channel and the size of your business.

Our UX/CRO team has experience increasing conversion rates of our clientsā€™ businesses by up to 20% compared to the initial figures ā€” for example, from 2% to 2.4%.

03. How to increase ecommerce conversion rate?

The best way to do efficient CRO marketing is to focus on the steady flow of organic and paid traffic to your online store, which is ensured by deliberate SEO, PPC, and marketing strategies. Plus, you need to make sure organic and paid traffic generates leads, which can be checked with conversion rate optimization tools, such as Google Analytics, Plerdy, Hotjar, Optimizely, Crazy Egg, etc.

Such tools provide the possibility of A/B testing, which can also significantly increase ecommerce conversion rate. For instance, Google Analytics equips you with insight into visitor behavior, mobile, desktop, and browser conversion rates, site speed, content that converts, etc. So if you determine the slightest fluctuations in conversion rates, CRO tools can identify why these fluctuations happen and adjust accordingly to your customer needs.

04. How is conversion rate calculated?

The conversion rate formula looks like this:

Conversion rate = number of conversions/number of interactions

For example, if you had 5 conversions from 100 interactions, your conversion rate would be 5%.

To see how many visitors and actual buyers your online store has, you can ask a conversion rate expert to use Google Analytics or other conversion rate optimization tools.