Meticulously executed paid traffic services can increase the number of new customers and boost your sales. A PPC specialist will help you to decide where and how to place your advertisements to engage your audience. Moreover, you are in charge of your budget and select channels to influence your potential customers better and get direct responses.
On the inside of paid traffic
Any questions left?
01. Organic vs. paid traffic: which one should I focus on?
Organic and paid traffic should complement each other. Using only one marketing approach may not reach as many customers as possible.
If your online business is just kicking off, you’d better ensure that organic traffic on your website increases. Use SEO and content marketing to make your platform attractive and meaningful. On the other hand, if marketing for your business is all set up, you can start paid traffic campaigns and place ads in search engines and social media.
02. How to structure PPC campaigns for ecommerce?
The required steps for structuring your PPC campaigns for ecommerce are:
🟠Defining your target audience. Ecommerce PPC focuses on your audience’s interests to find how to approach them with maximum feedback.
🟠Choosing traffic channels. You need to understand where your potential customers will spend more time finding what you can offer them: social media, search engines or third-party websites.
🟠Developing ad copy that resonates with your audience. A PPC agency usually helps to create attractive texts and designs that can attract more people.
🟠Creating a complementary landing page where all who click on your ad will go and see a detailed offer.
🟠Running your PPC campaign.
03. What paid traffic sources can I choose?
While each website owner search for the traffic sources that fit their business needs best, we want to outline 3 most common sources:
🟠Paid search ads shown in the result pages of search engines (SERPs). You will see these paid promos at the top or bottom of the first search page in Google or other search engines.
🟠Social media ads. This type of advertisement is displayed in the feed of such platforms as Facebook, Twitter, Instagram, and LinkedIn.
🟠Display ads. Those are paid links, banners, text, or images on third-party websites.
04. What is the difference between PPC and CPM?
Pay per click (PPC) is a marketing model commonly used for paid search or display ads. This model implies paying an ad publisher only for clicks on your ad.
Cost per mille (CPM), also known as cost per thousand, is an advertising model widely used in social media. It refers to the price an advertiser pays per a thousand impressions on a website.
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