Conduct a marketing audit and craft a deliberate strategy to address your target audience and deliver a unique value to your customers.
The analysis of your current marketing activities, defining what’s working or not, and outlining your goals are critical actions every business must take to stay competitive. High-level marketing takes care of all the things mentioned above and makes every detail in your go-to-market strategy practical and valuable.
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Any questions left?
01. What is a marketing audit example?
A digital marketing audit outlines what will work for your strategy and what will not. To do so, you need to take the following measures:
🟠Collect all the information about the company
🟠Create your customer profile
🟠Describe your business goals
🟠Study your competitors
🟠Differentiate your offerings from those of competitors
🟠Define weak and strong points in your current marketing strategy
02. Who is responsible for marketing audit and strategy?
A marketing strategy consultant is a person who has the knowledge and skills to check UX, SEO, and content on your website if you have one. If you haven’t developed your website yet, this person helps to create a strategy from scratch. Some of their responsibilities include:
🟠Defining target audience
🟠Identifying issues with existing content
🟠Checking audience engagement
🟠Organic keyword research
🟠Determining page loading speed
🟠Finding broken links
Consulting for a marketing strategy can also include using tools such as Google Analytics for in-depth analysis of your website pages. A person responsible for an audit and strategy has experience working with such instruments.
03. What should I primarily focus on: a marketing plan or an advertising plan?
A marketing plan is what can bring your long-term results. While an advertising plan focuses on paid ads in social media or search engine results and is viable for a pre-paid period of time, a marketing plan comprises best practices to make your website relevant for your prospective customers as long as the website exists. Thus, website users that end up on your websites will stay there and become buyers.
Ads is a powerful addition to your marketing activity but not a standalone solution.
04. What are the next steps in the marketing process?
Once you crafted your strategy, just start working according to it. And while implementing all the strategic steps, remember to conduct website analysis regularly. Effective marketing lies in reinventing your strategy based on customer behavior on your website, business development, market trends, new promotion channels, and enriching your marketing model.
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