How to Drive Traffic from Instagram to the Online Store

How to drive/get traffic from Instagram to the online store starts with knowing what you want to do with the traffic. Then you put your online store plans into action.

Copywriter. Yevheniia understands various CMS systems for e-commerce, such as Magento, Shopware, Shopify, as well as marketing and customer acquisition strategies.

How to get traffic from Instagram to the online store starts with knowing what you want to do with the traffic. Then you put your online store plans into action. If you have already made or are planning to make an online store for your business, it can be as simple as adding a Facebook page, or more complex if you have decided to build an eCommerce site around your online business. But no matter how you decide to build your online store, learning how to drive/get traffic from Instagram for your online store will benefit both you and your business.

What Are the Ways to Use Instagram to Drive Website Traffic

With over 1 billion monthly active users, using Instagram to drive website traffic is an exciting topic that many marketers are discussing. While the free platform has some very attractive features and a growing user base, it can still be difficult to convert your followers into customers. However, if you know how to use it to get website traffic without spending a penny, then you will be able to generate huge numbers of visitors to your site.

Here are five ways how to use Instagram to get website traffic:

1. Add Your Online Store Link in Instagram Bio Description

If you’re planning to use Instagram to market your online store or business, then you should definitely know how to add a link to your online store on Instagram. In order to get your website in the top search results for your chosen keywords, you need to be seen on these platforms.

There are a few different ways you can do this, but one of the most effective is to put your online store link into your Instagram profile description. This will bring users who are searching for what you have to offer to your site, and it will automatically provide you with a traffic boost from people clicking on those links.

Consider these points about the link in your Instagram bio description:

  • As you cannot add a URL in the captions of your posts, you can add a Call-to-Action (CTA) phrase in your caption and prompt your audience to visit your profile and tap on your link in bio to get a recipe, download a free e-book, read more, or buy online.

  • If you want to add more than one link in your Instagram bio description, you should use some AI tools that enable you to have a kind of space with a particular URL where you can add all your links therein. Then, you can add the URL of that space in your bio.

2. Drive Users to Check Your Bio Link in Comments

You can also get direct users to your Instagram bio by adding your bio link in your Instagram comments. So many people leave comments on Instagram and prompting them to check your bio link can have great effects.

So, in addition to adding a Call-to-Action phrase to your caption, asking people to tap on your bio link for more information in the comments can finally convince a group to click on your link. Hence, you have just moved your Instagram traffic to your website.

3. Add Your Link to Instagram Stories

Recently, Instagram released a new feature that allows businesses with more than 10,000 Instagram followers to add links to their Instagram Stories pages. For those who have been able to obtain a page with an extensive amount of followers, you are now able to add your landing page link to the story that you want to share. Your followers and audience can “Swipe Up” your story and get redirected to your landing page.

If you do not have a large follower base, you have three options:

  • You can try the tools that give you a 1000 free Instagram followers trial to grow your follower base organically.
  • You can write in your story that you will provide the link for the interested ones via DMs.
  • Moreover, you can also drive your story viewers to your link in bio.

4. Share Your Link in Your IGTV Descriptions

Using IGTV does not require you to have 10,000 followers. Instagram IGTV is where you can upload longer than one-minute videos. The length of the videos can be from fifteen minutes to one hour. When your video is ready, you can write a description for it and add the link of your landing page to it.

5. Link to Your Products Page Using Instagram Shopping

Linking to your products page with Instagram shopping is a good way to drive traffic to your online store. The ability to post brief video clips on your page for free will attract many customers to look at your page. You can also link your page to your products page on Instagram so that users can view images of your products as well.

Here are the steps that a user takes:

  • First, they see your products in your shoppable post.
  • Then, they can view all the products tagged in your shoppable post.

  • After they have decided which product to buy, they can tap on the product.
  • If they tap on the blue button in the previous screenshot, they are directed to your landing page where they can read your product description and buy your product.

6. Organize Contests and Giveaways

You can drive traffic to your online store on Instagram by organizing contests and giving away freebies. The best way to do this is to make sure your content is really good. Content that is grammatically correct flows easily and is informative will get you many likes. This in turn will drive traffic to your online store.

To ensure your content is good simply look at what people are commenting on and then improve upon it. This will encourage people to spread the word so the traffic you get on Instagram will be high. You also need to remember to have fun with the competition and not let the end draw too close. If you are enjoying yourself, you will continue to participate in the various contests and giveaways. The more you participate the more likely you are to get more traffic and of course more customers!

Another way is to keep the content very short and ask your followers to read the conditions and requirements of the contest or the giveaway in the link that you have added to your bio description. So, every competition-lover would go and tap on your link and this is how you can easily get your Instagram engagement to directly grow your online store traffic.


If you are looking to drive traffic to the online store from Instagram, you first need to become familiar with how Instagram works and how you can use it to your advantage. The above tips can teach you how you can use Instagram to redirect traffic for your online store and either sell your products or services or merely improve your website rank. Try these methods and wait for the results. Wish you the best of luck!

Author Bio

I am Parichehr Parsi, a born writer, and a freelance copywriter in the fields of travel, fashion, and Instagram marketing. I currently write for SocialPros, Realtormate, and online magazines in Italy and I love reading, writing, and researching. Find me on LinkedIn!