Shopify Integration with Pinterest & Facebook Shops: Overview

At the beginning of May 2020, Shopify announced a partnership with Pinterest, which purpose is to encourage small and medium businesses to use Pinterest as a useful tool. Its aim is to increase brand awareness, promote items, and drive traffic to the Shopify stores.

All you need to connect Pinterest to Shopify is to use the Pinterest app from Shopify Store, activate a tag on the website, and ultimately upload your product catalog. Once done, you’ll see a new tab ‘Shop’ in your business profile.

Frank & Georgia Shop on Pinterest

As a result of the Shopify and Pinterest integration, merchants have got numerous opportunities, such as uploading catalogs, arranging items into categories, turning products into buyable Shopify pins.

Using pins allows promoting them as well and bringing customers directly to your online store for purchase. Such pins Shopify will display in the newsfeed tagged ‘Promoted by.’ While your products are automatically updated daily, you can also analyze reports and dashboards to increase the efficiency of your paid Pinterest ad.

Ice + Dust Pottery related paid Shopify pins in the Pinterest newsfeed

You could also put several products within one pin, which is relevant for clothing brands, home & decor stores, arts & crafts shops, etc. Such products will be displayed as white dots leading to your Shopify online store.

PARC Boutique products within one Shopify pin

Currently, the above listed special features are available for US and Canadian companies. In most other countries, such as Germany, Netherlands, UK, France, Switzerland, Spain, Italy, Australia, it will go live in the nearest future.

Why You Should Try Selling On Pinterest

Reason #1: Growth prospects of the platform.According to the latest eMarketer research, Pinterest surpassed Snapchat and became the third most popular social media channel after Instagram and Facebook in the USA in 2019. From the look of things, it isn’t going to slow down and will soon break the new records in the rest of the countries.

Reason #2: Great shopping potential. Pinterest is not a place for just enjoying beautiful visuals anymore. It has become a powerful search engine for shoppers around the world, who have a strong intention to choose and buy products. 48% of US social media users admit that they are prone to rely on Pinterest in assisting their buying experience.

Reason #3: Visual power. Selling on Pinterest is an excellent way for brands to visually demonstrate the aesthetics of their products through pics. As evidenced by the stats provided in the Pinterest research, 600 million monthly search queries are visual ones.

Less than a month ago, Shopify released the news with a Facebook partnership and introducing Facebook Shops. They allow small and medium businesses to create a fully customized branded store on Facebook. It also provides your customers with a pleasant shopping experience.

All you need to complete Shopify integration with Facebook is to add the Facebook channel to your Shopify admin, upload your product catalog, and get it launched. After that, you could create your store and set branded colors, images, and buttons.

Customizing options in Facebook Shop

Uploaded products could be grouped into collections and merchandised in the way you like within your shop. Also, all of the internal processes, such as orders, customers, and fulfillment, could be controlled from Shopify. It allows gathering all the necessary information in one place while taking advantage of several sales channels at once.

Another interesting fact about the Facebook & Shopify integration is that the checkout process is managed by Shopify with offering Instagram Checkout. It is currently being tested as the new feature. It would let your customers place orders and make purchases within Instagram. In the future, the Facebook team will introduce business shops with an option to complete orders within WhatsApp, Messenger, and Instagram Direct.

Visual appearance of Instagram Shops

As for other recently announced functionality, a living shopping feature is expected to be introduced. It will provide brands with an option to showcase their products in the live videos by tagging them from the Facebook Shop. As a result, users will be able to go directly to the online store to learn more about the particular product while watching a brand or influencer’s live video.

What is more important is the fact that loyalty programs on Facebook Shops will soon be introduced. It will give brands an option to keep track of points and rewards, and manage referral programs there.

Why You Should Try Selling On Facebook

Reason #1: Highly engaged audience. According to the Facebook Second Quarter 2019 Report, Facebook and Instagram ads’ impressions are constantly growing and have increased by 33% on average. It leads to the conclusion that Facebook audiences are ready to react to the ads and communicate with brands.

Reason #2: Low price for running ads. The average price for an ad decreased by 4% in the second quarter of 2019, as stated in the same Facebook Report. While ROI and conversions usually remain high in comparison to other marketing channels.

Reason #3: Monitoring & analytics opportunities. One of the things that makes selling on Facebook advantageous is an extensive system of dashboards and stats. They could provide you with engaging insights, significantly improve your strategy, and help you to sell more.

We strongly recommend small and medium ecommerce businesses to make the most of available opportunities to increase and diversify the sales channels.