As stated in Retail TouchPoints, more than 90% of brands are expected to offer their customers an in-store pickup by 2021. Also, the Microsoft Holiday Insights 2020 reports that from the start of the COVID-19 emergency, ‘buy online, pick up in-store,’ ‘curbside pickup,’ and ‘click-and-collect’ keywords gained extreme popularity in the whole world, which indicates this consumer demand. 

If you’re willing to stay up-to-date with changes and tendencies and have an offline shop or a warehouse, at least, this feature will come in handy and deliver a pleasant customer experience.

What is In-Store Pickup Feature
Curbside Pickup Options for Purchasers & Store Merchants
How to Implement an In-Store Pickup Feature into Your Magento 2 Store
In-Store Pickup Magento 2 Extensions to Install
Examples of In-Store Pickup Implementations

What is In-Store Pickup Feature

The functionality also called Buy-Online-Pickup-In-Store (BOPIS) lets users place an order or make reservations on items online and gather them in a physical shop. The primary reason why ecommerce brands offer an in-store pickup to shoppers is its accessibility, as it provides customers with an opportunity to stay away from extra costs on shipping and revealing their address. Apart from it, users who can’t or wouldn’t like to wait for the order delivery but collect items on their own are also keen on this feature.

If we go further into the matter, we’ll see some hidden advantages for ecommerce merchants: if shoppers could save some money on the delivery, they are more likely to spend this amount of money on additional products and gather them at once or buy additional items when they’re in the store.

Curbside Pickup Options for Purchasers & Store Merchants

Purchasers

Ecommerce Merchants

Place online order and collect in an offline point
Find one of the multiple locations convenient for a curbside pickup
Select a preferred date for a pickup
View/print the pickup location
View/print the order
Search stores by tags, distance, area
Receive notifications when products are ready to get picked up
Include items for pickup and shipments in one order
Pay offline for the ordered items

Import shops and locations via CSV files
Set open times in mass
Specify the shop location description
Assign an offline point location with each product
Define convenient dates & times for a curbside pickup
Track shop messages and orders
Notify managers
Define available search criteria
Limit the number of shops available on the checkout
Set a default shop on the checkout 
Set minimum and maximum cart value restrictions for a curbside pickup

How to Implement an In-Store Pickup Feature into Your Magento 2 Store

With the good choice of an extension for the task, the implementation could be relatively easy, but before you start making changes in your online store, consider the following tips:

  1. Choose which products can be gathered in the shop and think about whether you’re willing to offer this option only for specific orders or for all products.
  2. Decide who will pick up items: you could limit the option only to registered customers or make it available for everyone.
  3. Determine how users will locate the next-door store: you could apply the geolocation option and showcase nearby stops based on the users’ IP addresses or allow them to search by postcode, city, state, etc.
  4. Think about who will be responsible for processing the transaction and how you’re going to inform your staff or managers about the details of curbside pickup orders.
  5. Select which payment methods will be available for this option and consider if you plan to offer your purchasers a pay in-store option or beforehand.

In-Store Pickup Magento 2 Extensions to Install

To introduce a basic curbside pickup feature, the only thing you should do is to select and install the right extension. We have prepared for you a selection of extensions for Magento 2x that may be of help to you:

#1 Store Pickup by FMEextensions

Include items, physical shop addresses, and contact details with holidays and working hours for offline stores individually and give customers an option to choose a curbside pickup as a shipping gateway on the checkout webpage. The extension also lets you mark items as available in each stop location and build unique tags for stores to make them findable.

Store Pickup by FMEextensions

Price: from $149.99

Compatibility:
Magento 2 Open Source (CE): 2.2–2.4
Magento 2 Commerce (EE): 2.2–2.4

#2 Store Pickup for Magento 2 by Mageplaza

Show a store collect option along with other shipping methods on the checkout stage or each product page for customers from specific countries. You could also make it possible to schedule a time for collecting for every offline point and audience segment. The shop locator feature is included in the functionality as well.

Store Pickup for Magento 2 by Mageplaza

Price: from $199

Compatibility:
Magento 2 Open Source (CE): 2.2–2.4
Magento 2 Commerce (EE): 2.2–2.4

#3 Magento 2 Store Pickup extension by MageDelight

Give your shoppers an opportunity to select those items for a curbside pickup and find a perfect location performed on the product details webpage. Highlight curbside pickup orders with a ‘Ready’ status and verify customers’ deliveries with a PIN. The extension has recently become compatible with GraphQL.

Magento 2 Store Pickup extension by MageDelight

Price: from $149

Compatibility:
Magento 2 Open Source (CE): 2.2–2.4
Magento 2 Commerce (EE): 2.2–2.4

#4 Magento 2 Store Pickup Extension by Magetop

Make it possible for your purchasers to explore an extensive range of curbside pickup shop locations on Google Maps. They could be viewed based on the shopping cart content and contain all the necessary information, including shop images. After making an order, your purchasers will receive an email on order confirmation and pickup location.

Magento 2 Store Pickup Extension by Magetop

Price: from $69

Compatibility:
Magento 2 Open Source (CE): 2.2–2.4
Magento 2 Commerce (EE): 2.2–2.4

#5 Store Pickup with Locator for Magento 2 by Amasty

Apart from basic shop locator and curbside pickup features, the extension offers to set up and showcase multiple stores on the map and allow shoppers to choose available date and time for a curbside pickup. You could also demonstrate the availability of products in specific shops.

Store Pickup with Locator for Magento 2 by Amasty

Price: from $299

Compatibility:
Magento 2 Open Source (CE): 2.2–2.4
Magento 2 Commerce (EE): 2.2–2.4

Examples of In-Store Pickup Implementations

Before we go into details of curbside pickup implementation, let’s take a look at a few examples of how this solution can work in practice.

#1 Seattle Chocolate: In-Store Pickup Information Page

The US premium chocolate bars & truffles brand has a separate Curbside Pickup webpage, where they explain all the conditions and include a contact form, which should be completed to make an order and get it handed off. What is more, is that the webpage contains info on how the brand employees follow safety precautions during the COVID-19 to ensure reliability and trustworthiness.

Seattle Chocolate Curbside Pickup Feature

Seattle Chocolate Curbside Pickup Feature

#2 The School of Life: Pickup Feature Displayed on the Checkout Page

The UK book shop places a pickup option on the checkout webpage for users. To promote this option among users, they display a bar on the category web pages with a message about the recently opened London store and a 10% discount with a collect- from-store feature.

The School of Life Collect from Store Feature

The School of Life Collect from Store Feature

#3 Crumpler: In-Store Pickup on the Product Page

The Australian backpacks and bags brand offers an option for shoppers to select ‘Click and Collect,’ find the nearest shop by filling a city or using their location. The interesting fact is that the brand indicates a limited number of products according to the specific location.

Crumpler Click and Collect Feature

Crumpler Click and Collect Feature

#4 QWSTION: Store Finder

The Swiss bags and accessories brand has a separate webpage with flagship stores and their information — addresses, contacts, and images. Users could also fill in a country, city, or store name to view a list of available shops.

QWSTION Store Finder Feature

QWSTION Store Finder Feature

Conclusion

To sum up, if you run an offline store or can establish a pickup point at one of your warehouses, you can benefit a lot from the curbside pickup solution. It is a chance to increase sales to local buyers and create long-lasting relationships with them, while your customers can enjoy faster delivery of ordered products for free. Synchronizing physical and online store inventories might be challenging for less experienced retailers, but overall in-store pickup solutions are relatively easy to install, customize and manage; therefore, we recommend them not only to large-scale retailers but literally everyone who has the means to offer such a delivery option.

If you want to dive into the topic, have a look at our case study, where you’ll find out how we implemented a store locator to the Magento tyres store. In case you’d like to have a similar solution installed in your ecommerce website, please contact us via the form, and we’ll write back to you providing a project vision with ideas that fit your business goals.