- Bright images
Homepage is the best place to showcase what you have. Instead of cluttering it with text make the best of the imagery – use banners and big photos of your products with quick links to the specific pages.
- Mega Menu
One more great thing is mega drop-down menu — show a product or a category that you promote as well as subcategories, reveal more information and keep your customers interested. Cath Kidston has a great website with a mega-menu:
- Instagram Feed
In fact, almost every page of Cath Kidston’s online store is great. On the homepage she displays shots from Instagram — this helps to build trust as you see real people with the products they purchased. Alex and Ani show Instagram pictures with their jewellery on the product pages: Some Magento themes have Instagram feed out of the box, but you can also find many extensions like this one — it fetches images with a specific hashtag.
- Product Color Swatches
Color Swatches is a built-in feature starting from Magento 22.214.171.124 version — make use of it for free! Show the swatches on the category page and instantly inform your customers about their options with no need to click and view the details:
- Visualize filters
- Replace text with icons
- Smart related products
By default related products are shown below the product details on the products page. You can enhance this and show related products in a product as items that complete the look using the current product:
- Product videos
6pm.com are doing a good job providing a video review of the product — users get more information and see the product in real settings. Product video gallery extension allows you to do the same on your Magento site — feature a video in the product gallery view.
- Big product images
Make them big. No, bigger! Product images should be as huge as possible to let the user see all the details in one shot. Gaitline does it right:
- Add to cart with AJAX
- Ehm.. product descriptions!
This is the cheapest yet very powerful feature. Put clear descriptions for your products. They don’t need to be very long — say only important things about the item. Some stores allow themselves to be more creative and that also does the trick, but be attentive — it might not work for your specific audience.