UX design for web typically includes the following:
📍 Research: Collect and analyze key info about target users, their needs, and their online behavior, and their specific path of arrival to your webstore.
📍 User personas: Develop personas to identify and understand the user you’re designing for. Personas reduce complexity in the design effort, guide the creative process, and help realize an effective user experience for your target audience.
📍 Information Architecture: Build the structure of the store, organizing content and functionality around user journeys and audience engagement.
📍 Wireframing: Map out a low-fidelity representation of the store’s layout and functionality.
📍 Prototyping: Conceive a high-fidelity representation of the online store that allows users to interact with it and provide feedback.
📍 Usability Testing: Test webstore functionality with real users to identify issues and gather feedback.
📍 Iteration: Results from usability testing drives additional refinement of the UX design.