Magento Features Overview

Magento stands out from the pool of e-commerce software platforms due to an extensive set of features that come out-of-the-box.

Magento stands out from the pool of e-commerce software platforms due to an extensive set of features that come out-of-the-box. Whether you run a small shop with unique items or a big multi-brand store, Magento will be able to satisfy your needs and maybe even exceed your expectations.

Currently, there are two editions available on the market — free of charge Magento Open Source Edition and the paid one — Magento Commerce. Previously in one of our articles, we have covered the differences between the both editions. Now, we publish the list of features that inspire so many people around the world.

Website Management Features

Catalog Management

Catalog Browsing

  • Layered / faceted navigation for products filtering in categories and search results
  • Product comparison
  • Configurable search
  • Breadcrumbs
  • Ability to assign designs on category and product levels
  • Static blocks
  • Recently viewed products
  • Product listing in grid or list format

Product Browsing

  • Minimum advertised price
  • Multiple images per product
  • Zoom-in capability for images
  • Product stock availability
  • Tier pricing
  • Product options
  • Add to wish list
  • Send to a friend with email option
  • Facebook sharing

Checkout, Payment and Shipping

  • One-page checkout with multiple steps
  • Ability to checkout as a guest or as a registered user
  • Shipping to multiple addresses in one order
  • Option to create account at the beginning of checkout
  • SSL security support
  • Saved shopping cart
  • Multiple payment options: PayPal,, Checks/Money and Purchase orders, Credit Card ect.
  • Real-time shipping rates from UPS, UPS XML, FedEx, USPS and DHL
  • Ability to specify allowed destination countries per shipping method
  • Various shipping methods: free shipping, flat rate, table rate
  • On-site order tracking from customer accounts

Order Management

  • View, edit, create and fulfill orders from the admin panel
  • Create one or multiple invoices, shipments and credit memos per order
  • Print invoices, packing slips and shipping labels
  • Ability to create orders and customers from the admin panel (for order taken via phone)
  • Assisted shopping – admin users are able to manage products and coupons in customer shopping carts and wish lists through the administrator panel
  • Custom order statuses (default statuses in Magento are: New, Processing, Payment review, Complete, Cancelled, Declined and you can add any extra statuses you need)
  • Create re-orders for customers from the admin panel
  • Email notifications for orders

Customer Accounts Management

  • Account dashboard
  • Unlimited addresses
  • Wish list and ability to email it to a friend or send RSS feed
  • Order status and history
  • Re-orders from “My account” page
  • Recently ordered items
  • Default billing and shipping addresses
  • Newsletter subscription management
  • Submitted product reviews and product tags
  • Downloadable products management

Customer Service

  • Contact us form
  • Create and edit orders from the admin panel
  • Order history with status updates
  • Order tracking from “My account” page
  • Password reset email from front-end and admin panel
  • Order and account update emails
  • Customizable transactional emails

Marketing Promotions and Tools

  • Related products, up-sells and cross-sells
  • Catalog promotional pricing with the ability to restrict to stores, categories or products
  • Flexible coupons with ability to restrict to stores, customer groups, time period, products, and categories
  • Generate a set of unique coupon codes for each promotion and export the list of codes for offline distribution, email, newsletters and more
  • Multi-tier pricing for quantity discounts
  • Minimum Advertised Price (MAP)
  • “New items” promotional tool
  • Persistent shopping cart
  • Polls
  • Newsletter management

Search Engine Optimization

  • Google site map generation
  • Google Content API for shopping
  • Search engine friendly URL’s and Url-rewrite
  • Meta-information for products, categories and content pages
  • Auto-generated site map
  • Auto-generated popular search terms page

International Support

  • Support for localization, multiple currencies and tax rates
  • Support for accented characters and right to left text
  • Configurable list of allowed countries
  • European Union VAT-ID validation facilitates the tax collection process by automatically applying the correct tax rules according to VAT customer groups
  • EU cookie notification simplifies the EU Privacy and Electronic Communications Directive compliance process by displaying an opt-in message at the top of the storefront

Analytics and Reporting

  • Integrated with Google Analytics
  • Admin dashboard for report overview
  • Sales totals report
  • Tax report
  • Abandoned carts report
  • Best viewed products report
  • Best selling products report
  • Low stock report
  • Search terms report
  • Product reviews report
  • Tags report
  • Coupon usage report
  • Total sales invoiced
  • Total sales refunded

Mobile Commerce

  • Responsive design reference theme that can be easily customized by Magento developers
  • User-friendly storefront



Magento Enterprise Edition is designed to accomodate large businesses which require, as a rule, more advanced features and functionality. So, in additon to already listed features it offers the following features.

  • Enhanced content management system
  • Advanced segmentation for customers
  • Dynamic rule based product relations
  • Persistent shopping
  • Automated email marketing reminder
  • Private sales for customers – restricted – catalog to specific customers
  • Gift registries
  • Gift wrapping option
  • Gift cards
  • Rewards points
  • Add to cart by SKU
  • Enhanced tax caltulation system
  • Assisted shopping
  • Return Management Authorization (RMA)
  • Cross-sell / up-sell / recommended products – automatically
  • Scheduled catalog data import/export functionality
  • Backup and rollback system
  • Content staging and merging
  • Customer attribute management for marketing purposes
  • Advanced administrator permission roles
  • Price and promotion permission
  • Logging of administrator actions
  • Category view and purchase permissions per customer group
  • Order archiving
  • Solr search
  • Full page caching
  • Optimized indexing
  • Configurable order tracking widget
  • Support for alternate media storage – CDN and database
  • PA-DSS Certification/Payment Bridge
  • Strong data encryption, hashing and key management

The list is long, but don’t freak out — Magento has a vast community behind it comprising of Magento developers and advanced users who are constantly contributing to the system. In addition, there are Magento specific sections at StackExchange and StackOverflow — most probably you will find the answer to your issues and get at least some initial support. If you are interested to know more about Magento Community Edition feel free to consult the user guide by Magento Inc. or just drop us a line — we’ll walk you through.

Source: Magento features list by Magento

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